What we can learn from a social media train wreck
As with any train wreck, this gets ugly. Be aware that several of the links included here contain…
Return on Social Media Investment Infographic, via Marketing Tech Blog
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.
Is it just me, or does this feel like Google+ is going mainstream?
So we’re supposed to actually interact with the person across the table from us? But that’s sooo 2006. And I have digital communities to engage! ;)
Thanks, Niall Harbison, for sharing your observations. :)
Automating social updates across multiple platforms has obvious drawbacks, but this brings to light an argument against third party apps for facebook posts even with customized content.
In response to the “Facebook will destroy LinkedIn” article.
Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice?
Chris Brogan has already written a book on Google+ for business. It won’t be released until November 11, but I’ve already pre-ordered.